Product and Service Marketing Analysis Essay Example for Free

Product and Service Marketing Analysis EssayProduct and swear out marketing are highly related. Take the mastery of a fellowship like apple, for example. The technology giant operates nearly 400 retail stores, employs much than 42,000 ample number and hosts more than a million visitors each day. In 2012, orchard apple trees retail operations generated nearly $19 billion. Furthermore, its estimated that orchard apple trees ordinal Avenue store generates more than $35,000 per square foot, making it the highest grossing retailer in New York ever. Those statistics reinforce the companys product and service strategies of those of a highly successful company. Apple continues to hold a number wiz spot on a list of the worlds most admirable companies. However, the success of Apple hasnt always been so great. It wasnt until the company combined good products with good services, that profits increased exponenti whollyy.Slide 12-12 Service DifferentiationApple actually had a de signate in business in which it struggled. That was in the 1990s when the company was selling products through larger retailers such as CompUSA and Sears. It was then, that Apple computers were shoved to the side, out of the main view of customers, as just another computer brand available on store shelves.Apple employees didnt pay comme il faut attention to the installation of the product in the big box stores in which it was being sold, so there wasnt a true selling point for buyers. Also, the product delivery took a major hit. In fact, the brand became so weakened when retailers did not market the products properly, that the inventory wasnt fully stocked. While Apple products plummeted in sales, the Gateway company was offering direct sales to consumers in its own stores, and Apple had to reinvent its business model, and quickly learn how to operate in a different manner.Less than two years after Apple launched its retail stores, Gateway shut down all of its shops and laid off 2, 500 workers. single three years later, CompUSA closed its chain of 23-year-old stores as well. Apple went against much of the advice it had received, and clearly the company was doing something right. Apple created retail stores that offer more than just a product. The stores offer a shopping experience that consumers often bring out raving reviews on. That includes ordering ease, smooth delivery, clear installation, the right customer training and consulting, and simplified bread and furtherter and repair.Slide 12-11 Product DifferentiationApple Stores are now the highest performing stores in retail history. This isnt due to just good in-store and online service. The products typically deposit the bar among all other technology products offered in the industry. Many Apple products come with customizable features based on a customers wants and needs. That includes hard drive and disk space, all the way down to the detail of an optional custom engraving on a product. In addition to the features, Apple products are known to hold choice performance quality. Sure, the products arent cheap, but typically when a customer buys an Apple product, they know that product will pay for itself over time.Slide 13-5 Categories of Service mergeWhen youre dealing with a product that Apple designs and sells, its typically a highly technological device. That tangible good brings on accompanying services. The more advanced the product, the greater the need for those high-quality supporting services. When a customer goes into an Apple store looking for a new computer or an iPad, theres a chance they dont know how to maximize its use to its full capability. Apple found a way to assist costumers, so they weed learn about the devices theyre purchasing for free. Employees at each Apple retail shop hold free workshops for consumers to teach the basics. In addition to workshops, customers quite a little sign up for one-on-one training sessions to dig even deeper into their produ cts capabilities.Slide 13-6 Service DistinctionsThese services offered by Apple require the lymph glands presence therefore employees need to be considerate of the consumers needs. That is why Apple is known for hiring customer-obsessed, empathetic employees. Apple cofounder Steve Jobs offered a unique cleverness about how consumers interact with technology. Jobs said often the problem was that consumers are limited to thinking in terms of only what they know, instead of what is possible. Jobs once said that one of the keys to Apple is that the company builds products that turn the employees on. That is certainly to the benefit of the customers, that it often means products are exactly what they want because Apple employees are so deeply entrench in and committed to the customers experience.Slide 13-8 Distinctive Characteristics of ServiceWhile many consumers know the physical products Apple offers are those of high quality, the company has made it a point to manage the evidence, and tangibilize the intangible. In doing so, Apple had to create stores that have a dandy layout, in which traffic flows steadily, have employees that are busy, but they can still manage the workload, have equipment that is state of the art, have a symbol that suggests quality in both product and service, and finally, has a reasonable set for service. We already know that Apple services are offered for free, the companys logo is iconic, and that the equipment is top notch.So, Apples stores had the main focus of a clean layout and employees readily available, yet still busy. When a customer walks into an Apple store, the aesthetics are clean and well thought out. Each product is on uncover for testing use, and the floors, walls, and counter spaces are clean and tidy. In addition to that, carefully recruited and trained sales associates are encouraged to take customers on a ride. They give each willing customer a short, informative tour of the space to be able to have a conversatio n and connect with each and all visitor. Then, of course, theres the offering of support for each customer, which is just another delight to those who shop at Apple.The end result of Apples desegregate of product and service marketing combined is certainly one of success. Apple has the highest retail sales per square foot than any other U.S. retailer. The stores average more than $6,000 per square foot, which is more than twice the former gold standard Tiffany Company. That success did not come with quality products alone, but quality product marketing linked with quality service marketing. The companys marketing strategy is unique, but the company figured out how to attract and retain customers, generate an extremely large amount of word-of-mouth and brand appeal to give it a huge competitive advantage.Works CitedChazin, S. (2013). The Retail Secrets of Apple. Retrieved from http//www.marketingapple.com/marketing_apple/2013/01/the-retail-secrets-of-apple.html on 07/23/2013.DuBo is, S. (2011). Worlds around Admired Companies. Retrieved from http//money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/670.html on 07/23/2013.Kotler, P Keller, L (2011). Marketing Management (14th ed). Upper Saddle River, NJ Prentice Hall.Moorman, C. (2012). Why Apple is a Great Marketer. Retrieved from http//www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/ on 07/23/2013.